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 1 Alsem - 1AL - Onderdelen - Webapplicaties & e-commerce |
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| O.O. heeft componenten: |
Neen |
| Afstudeerrichting: |
AL:Alsem |
| Code: |
AL11 |
| Academiejaar: |
2010-2011 |
| Type: |
kernondersteunend |
| Niveau: |
gespecialiseerd |
| Programmajaar: |
1 |
| Periode binnen het modeltraject: |
Module 1 |
| Aantal studiepunten: |
3 |
| Wegingscoëfficient: |
3 |
| Totaal aantal contacturen: |
28 |
| Totaal studietijd: |
78 |
| Deeltijds programma: |
deel 1 |
| Examencontract: |
mogelijk |
| Deliberatie: |
mogelijk |
| Vrijstelling of overdracht: |
mogelijk |
| Onderwijstaal: |
Engels |
| Lector(en): |
Soudyn Mireille
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KORTE OMSCHRIJVING
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Electronic commerce or e-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
These lessons will learn you how to plan and coordinate the creation process when building a Web site (or when having it built): Planning for a Good Site Design, Legal formalities, Designing for e-commerce, from Methods to Attract an Audience up to Online Payment Methods.
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COMPETENTIEGERICHTE LEERDOELEN
Dit opleidingsonderdeel draagt in het bijzonder bij tot het realiseren
van volgende opleidingsdoelen (eindtermen)
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Algemene competenties
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Algemene beroepsgerichte competenties
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Beroepsspecifieke competenties
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SPECIFIEKE DOELSTELLINGEN
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The student coordinates the creation process of a website (group work with x people)
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The student writes a paper in which the composition of the website , it's goals, target audience, competition and structure are explained.
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The student knows how to write for the Internet.
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The students knows how to optimize a site for search engines.
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The student understands the basics of Internet Marketing, technology basics behind the Internet, the current evolutions of the Internet.
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The students works in groups and carries out assignments (writing a paper and bringing forward a presentation).
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The student uses Internet tools to share information about a project.
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VEREISTE BEGINCOMPETENTIES
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Opleidingsonderdelen waarvoor voorafgaand credits dienen behaald te zijn
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none
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Opleidingsonderdelen die vooraf dienen gevolgd te zijn
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none
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Andere begincompetenties
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Knowledge of MS Office products
Knowledge of English
Knowledge of Internet & E-mail use
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LEERINHOUDEN
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Current Internet Trends
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Writing for the Web
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Planning for a Good Site Design
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Internet Technology : Basics of HTML & CSS
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Working with WYSIWYG
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Web hosting and domain registration
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Legal formalities concerning e-commerce
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Attracting an Audience: Publicizing your Site
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Working Keywords into Your Pages
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Submitting to the Search Sites
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Designing for e-commerce
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Target Audiences
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Internet Marketing
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Online Payment Methods
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STUDIEMATERIAAL
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PowerPoint presentations and other digital material is made available on e-campus on following path: P:\Educatie\Lector aan Student\BM\Soudyn M\MOD9 - ICT Webapplications & e-commerce
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WERKVORMEN
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Soort werkvorm
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uren
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%
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hoor- en werkcolleges:
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21
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lesuren
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36,84
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practicum en oefeningen:
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7
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lesuren
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12,28
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vormen van groepsleren:
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lesuren
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00,00
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studietijd buiten contacturen:
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29
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klokuren
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50,88
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Verdere toelichting:
Open discussion between lector and students to gather information and evaluate current progress.
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EVALUATIE
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Eerste examenperiode
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Groupwork: 5 marks
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Paper: 10 marks
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In the course of week 8 (week of exams) students will present and discuss paper and website orally: 5 marks
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tijd voor examinering
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Tweede examenperiode
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Paper: 10 marks
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Defending orally - 10 marks
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