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 Journalism, Advertising and Public Relations - 3JAP - Onderdelen - Professional practice in advertising |
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| O.O. heeft componenten: |
Neen |
| Afstudeerrichting: |
JP:Journalism, Advertising and Public Relations |
| Code: |
30477 |
| Academiejaar: |
2010-2011 |
| Type: |
keuze |
| Niveau: |
gespecialiseerd |
| Programmajaar: |
3 |
| Periode binnen het modeltraject: |
Semester 1 |
| Aantal studiepunten: |
6 |
| Wegingscoëfficient: |
1 |
| Totaal aantal contacturen: |
0 |
| Totaal studietijd: |
156 |
| Deeltijds programma: |
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| Examencontract: |
niet mogelijk |
| Deliberatie: |
mogelijk |
| Vrijstelling of overdracht: |
niet mogelijk |
| Onderwijstaal: |
Engels |
| Lector(en): |
Broos Gisèle
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KORTE OMSCHRIJVING
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You already know the communication tools and techniques for a creative process. You know how to
judge the value of a creative concept. You know the procedures that enforce the power of a
commercial message.
There are no fixed rules to decide whether a campaign is good or bad. A lot of authors give practical
advice and the do’s and don’ts concerning language, lay-out, typography, photography. You deal with
this advice in a critical way. You will learn the production process, specific print procedures, sorts of
paper,..
You will learn how to develop an advertising campaign for an imaginary brand extension; a real
company, or an international competition.
You will work with your fellow students as a real full service advertising agency, on an integrated
communication and media-strategy. When your strategy and planning is agreed upon, you can start
with generating campaign concepts.
As for the creative execution, you are expected to produce a minimum of 3 creative executions of your
campaign idea.
You will present your integrated campaign to a team of professionals.
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COMPETENTIEGERICHTE LEERDOELEN
Dit opleidingsonderdeel draagt in het bijzonder bij tot het realiseren
van volgende opleidingsdoelen (eindtermen)
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Algemene competenties
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Algemene beroepsgerichte competenties
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Beroepsspecifieke competenties
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SPECIFIEKE DOELSTELLINGEN
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Learning to work on a real integrated marketing communication case for a client.
Learning to carry out international marketing research, to write professional briefs and reports
Learning to pitch for an advertising campaign.
Learning to work intensively with all the digital means provided by Internet and computer such as web
forums and platforms, digital photography, -video …
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VEREISTE BEGINCOMPETENTIES
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Opleidingsonderdelen waarvoor voorafgaand credits dienen behaald te zijn
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Opleidingsonderdelen die vooraf dienen gevolgd te zijn
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Andere begincompetenties
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A thorough knowledge of advertising (only for bachelors in advertising)
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LEERINHOUDEN
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STUDIEMATERIAAL
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WERKVORMEN
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Soort werkvorm
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uren
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%
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hoor- en werkcolleges:
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lesuren
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practicum en oefeningen:
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lesuren
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vormen van groepsleren:
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lesuren
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studietijd buiten contacturen:
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klokuren
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Verdere toelichting:
Lectures
Practical seminars, multidisciplinary approach
Guest colleges
Progress meetings
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EVALUATIE
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Eerste examenperiode
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Permanent evaluation and campaign: 100%
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tijd voor examinering
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Tweede examenperiode
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