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KORTE OMSCHRIJVING
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This course investigates the essence of Public Relations: retaining relations with crucial target groups
such as government and the environment. Quite often this includes capitalizing on public opinion. This
means that the role of the press is a crucial factor. This course also analyzes the working of the
European decision-making process in order to understand how decisions can be influenced. The
course includes typical lobbying techniques and strategies. This is illustrated by means of some
important issues and an analysis of the strengths of the different stakeholders involved.
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COMPETENTIEGERICHTE LEERDOELEN
Dit opleidingsonderdeel draagt in het bijzonder bij tot het realiseren
van volgende opleidingsdoelen (eindtermen)
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Algemene competenties
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Algemene beroepsgerichte competenties
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Beroepsspecifieke competenties
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SPECIFIEKE DOELSTELLINGEN
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Students are aware of the importance of environmental and government relations and particularly of
the major influence of the European Union on issues concerning companies as well as interest groups
and non profit organisations; getting acquainted with lobbying techniques and strategies; students can
analyze an issue: mapping the different stakeholders and their arguments; students can make an
analysis of all the stakeholders that influence the decision-making process of a certain issue.
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VEREISTE BEGINCOMPETENTIES
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Opleidingsonderdelen waarvoor voorafgaand credits dienen behaald te zijn
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Opleidingsonderdelen die vooraf dienen gevolgd te zijn
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Andere begincompetenties
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only available with a good knowledge of Public Relations
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LEERINHOUDEN
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STUDIEMATERIAAL
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WERKVORMEN
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Soort werkvorm
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uren
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%
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hoor- en werkcolleges:
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lesuren
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practicum en oefeningen:
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lesuren
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vormen van groepsleren:
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lesuren
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studietijd buiten contacturen:
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klokuren
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Verdere toelichting:
Lectures and guest lectures; cooperative learning; syllabus; power point presentations; internet
research; following the news is very important
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EVALUATIE
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Eerste examenperiode
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The exam consists of two parts:
First part (60%): written exam based on the knowledge of syllabus and power point slides
Second part (40%) = writing a group paper (3 to 4 students in a group) which analyzes the stakeholder
field of an issue. This paper needs to be handed in at the end of the semester.
A task or assignment that is handed over too late receives a score of 0. The scores of partial exams
are counted up.
If one literally takes over statements from another without mentioning the source of this quote, a
form of intellectual theft (plagiarism) is committed. Plagiarism is punished following the procedure
mentioned in articles 94 to 97 of the OER.
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tijd voor examinering
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Tweede examenperiode
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